Xsolla, a global video game commerce company, is expanding its payment solution across Southeast Asia, East Asia, and Pacific markets to reach more gamers and boost sales. This expansion includes integrating Maya, PayNow, WeChat Pay HK, JazzCash, and Easypaisa for video game developers and gamers in the Philippines, Singapore, Hong Kong, and Pakistan.
This move unlocks new territories and optimizes existing payment channels in the most important region for gaming worldwide, representing 46% of global game revenues. With the integration of localized payment interfaces and local processing, game developers can reach over 76 million gamers across these markets and increase conversion rates.
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Maya, the fastest-growing digital bank in the Philippines, is also the top-rated consumer finance app on the Google Play Store and Apple Store. PayNow in Singapore provides a real-time payment channel with universal accessibility through its extensive network of banks, strict security measures, and enhanced payment connectivity for over 5 million users. JazzCash and Easypaisa are the leading digital apps in Pakistan, serving more than 18 million and 15 million users annually, respectively. WeChat Pay HK is a convenient mobile payment channel embraced by over 1 million online and offline merchants in Hong Kong and beyond, offering its services to 5 million residents.
Xsolla’s latest move provides game publishers, regardless of size, with a valuable resource for expanding internationally, especially in Southeast Asia, East Asia, and the Pacific region. This includes access to advanced technology, local payment solutions, and market insights gained from collaborating with industry experts in those regions.
David Stelzer, President of Xsolla, comments, „We are unlocking access to five new payment channels across four booming Southeast Asia, East Asia, and Pacific markets, providing game developers with the tools to reach more gamers, improve conversion rates, and increase revenue. These markets are growing faster than the global average, with an annual growth rate of 9.47% compared to the global rate of 8.76%.
The APAC region has 54% of global players, with a high mobile penetration rate of 80.5% in Pakistan and over 140% in the other three countries, exceeding the global average of 69% in 2023. Our provision of local payment methods like Maya, PayNow, WeChat Pay HK, JazzCash, and Easypaisa makes it simpler for developers to monetize their games in this rapidly expanding gaming region.
With over 700 payment methods and a highly customizable multi-platform checkout, Xsolla Payments provides a global reach and a more comprehensive selection than other payment solutions. This expansion aims to assist developers in monetizing and distributing their games globally, as well as establishing a credible local presence in Asia.
If you want to learn more about Payments in Asia, you can visit xsolla.pro/payments-in-asia or reach out to the Xsolla strategic partnerships team for further information.
About Xsolla
Xsolla is a global company that provides tools and services for the video game industry. Since 2005, we have assisted game developers and publishers of all sizes in funding, marketing, launching, and monetizing their games worldwide and across multiple platforms. Our mission is to simplify global distribution, marketing, and monetization to help our partners reach more geographies, generate more revenue, and create relationships with gamers worldwide. With headquarters in Los Angeles, California, and offices in cities around the world, Xsolla supports major gaming titles like Valve, Take-Two, KRAFTON, Nexters, NetEase, Playstudios, Playrix, miHoYo, and more.
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