12-Year Global Agreement as the Leagues’ Exclusive On-Court Uniform and Apparel Provider to Bring Innovation and Storytelling to the Next Generation of Players and Fans.
Nike, Inc. (NYSE: NKE), the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA) have announced a 12-year extension of their global partnership. This solidifies Nike, Inc. as the exclusive provider of on-court uniforms and apparel for the NBA, WNBA and NBA G League, and further establishes them as the leader in global basketball outfitting, merchandising, marketing and content.
NIKE, Inc. has announced an extension of its partnership with the NBA, WNBA, and G League, securing the rights to continue designing and producing uniforms, on-court apparel, and fan gear for the next 12 seasons. This commitment reflects NIKE’s dedication to enhancing the sport of basketball for future generations.
“Nike has always been more than a league sponsor – we’re a strategic partner with an unwavering commitment to growing the game, alongside the NBA, WNBA and NBA G League,” said Elliott Hill, NIKE, Inc. President and CEO. “Our collective power, global reach and genuine love for the game will only continue to create new pathways and opportunities for players and fans.”
Our global expansion includes new content programs, a strong focus on grassroots basketball, and ongoing efforts to enhance our joint membership program, which provides exclusive products, content, and experiences to fans of our brands. In addition, we are increasing our support for the WNBA, reaffirming our commitment to women’s basketball.
“Nike is inextricably linked to basketball and has helped fuel the growth and innovation around our sport for decades,” said NBA Commissioner Adam Silver. “With an added focus on youth basketball, our expanded partnership will create even more opportunities for aspiring players to learn and compete at all levels and for fans of all ages to engage with the NBA and WNBA.”
NIKE, Inc. has extended its partnership with the NBA and WNBA for 12 years to continue as the exclusive on-court uniform and apparel provider for the leagues. This agreement will focus on delivering innovation and storytelling to the next generation of players and fans.
The extended partnership will also include new content initiatives, a commitment to grassroots basketball, and the continued development of a joint membership program. NIKE, Inc. will focus on growing the sport of basketball for the next generation across a variety of initiatives.
“Since our league’s inception, Nike has committed to a shared vision for girls and women’s basketball,” said WNBA Commissioner Cathy Engelbert. “Our continued partnership is an opportunity to fortify avenues for development and enhance touchpoints across our dynamic fanbase while globally showcasing the WNBA.”
„We’re excited to renew our partnership with Nike and continue to showcase our players’ efforts on and off the court,” said NBPA Executive Director, Andre Iguodala. “This partnership highlights the reach, influence, and impact of our members, driving basketball fandom and inspiring millions of people around the world.”
NIKE, Inc. and the National Basketball Players Association (NBPA) have extended their group license agreement, solidifying NIKE, Inc. as an official partner of the NBPA.
This renewal builds on the eight-year global partnership formed in 2015, which included outfitting, merchandising, marketing, and content collaboration, making NIKE, Inc. the official on-court outfitter starting from the 2017-18 NBA season. NIKE has been a partner of the NBA since 1992, a marketing partner of the WNBA since its founding in 1997, and a marketing partner of the NBA G League since the 2017-18 season.
The NBA, WNBA, NBA G League and Nike are committed to expanding access to basketball for the next generation. This includes providing youth of all backgrounds and abilities with age-appropriate coaching, training, development curriculum, and playing standards through programs like Jr. NBA/Jr. WNBA. Additionally, there will be a focus on creating resources to improve the playing experience for girls at all levels through Jr. WNBA and Basketball Without Borders (BWB).
NIKE, Inc. will also increase its presence at marquee league events such as NBA Global Games, NBA All-Star, WNBA All-Star, the NBA Draft Combine, WNBA Draft, WNBA Changemakers, NBA Draft presented by State Farm, NBA 2K Summer League, and NBA G League Fall Invitational.
NIKE, Inc. is a global leader in the design, marketing, and distribution of authentic athletic footwear, apparel, equipment, and accessories. The company is headquartered near Beaverton, Oregon and offers a wide range of products for various sports and fitness activities. As a wholly-owned subsidiary brand, Converse also specializes in athletic lifestyle footwear, apparel, and accessories. For more information, visit https://about.nike.com/en/newsroom and follow @NIKE.
About the NBA
The NBA is a global sports and media organization that aims to inspire and connect people worldwide through the game of basketball. It consists of five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League, and Basketball Africa League. The NBA has a strong international presence, with games and programming available in 214 countries and territories in over 60 languages, and merchandise for sale in more than 200 countries and territories across all seven continents. The 2023-24 NBA rosters featured a record 125 international players from 40 countries and territories. NBA Digital includes NBA TV, NBA.com, the NBA App, and NBA League Pass. The NBA also has a large social media community with more than 2.3 billion likes and followers globally across all leagues, team, and player platforms. Through NBA Cares, the league partners with community-based organizations worldwide to address important social issues in education, inclusion, youth and family development, and health and wellness.
The WNBA is a groundbreaking basketball league that has been in existence for 28 seasons as of 2024. With 12 teams, the league is committed to diversity, equity, and inclusion, as well as social responsibility. The WNBA aims to celebrate and elevate the game of basketball and the culture surrounding it through its world-class athletes, in-game fan experience, TV and digital broadcasts, social content, and community and youth outreach programs. In 2020, the league and the Women’s National Basketball Players Association (WNBPA) signed a groundbreaking CBA that focuses on increased player compensation, improvements to the player experience, expanded career development opportunities, and resources tailored to the female professional athlete. This agreement is supported through the WNBA Changemakers Collective, with AT&T, Deloitte, NIKE, Inc., Google, U.S. Bank, and CarMax as key partners. Additionally, during the 2020 season, the WNBA and WNBPA launched the WNBA Justice Movement, forming the Social Justice Council with the mission of being a driving force of necessary change and continuing work regarding women’s and maternal health and voting rights, among other important societal issues.
O NBA G League
Oficjalna liga mniejsza NBA, NBA G League przygotowuje zawodników, trenerów, sędziów, personel szkoleniowy i administracyjny do NBA, jednocześnie pełniąc rolę laboratorium badań i rozwoju ligi. Posiadająca 31 drużyn, z czego 30 ma bezpośrednie powiązania z drużynami NBA na sezon 2024-25, liga oferuje elitarną koszykówkę zawodową w przystępnej cenie w przyjaznej atmosferze dla rodzin. Ponad połowa wszystkich zawodników na końcowych listach 2023-24 NBA miała doświadczenie w NBA G League. Liga stara się utrzymać silne więzi z lokalną społecznością, a jej drużyny, zawodnicy i personel wspierają zdrowie i dobre samopoczucie, zaspokajają lokalne potrzeby i zainteresowania oraz pomagają w edukacyjnym rozwoju poprzez programy NBA Cares.
O NBPA
Narodowe Stowarzyszenie Koszykarzy to związek zawodowy dla obecnych zawodowych koszykarzy w National Basketball Association (NBA). Powstałe w 1954 roku, misją NBPA jest ochrona i wsparcie praw i talentów naszych zawodników, zwiększanie siły ich wspólnej woli oraz wzmacnianie ich głosów jako liderów, którzy przekroczą granice sportu i społeczeństwa na całym świecie.
The NBPA works to represent the interests of NBA players by negotiating collective bargaining agreements, handling player grievances, and providing guidance on benefits, education, and post-NBA career options. Business opportunities are managed by THINK450, a subsidiary of the NBPA responsible for overseeing players’ group licensing rights.
The NBPA Foundation is committed to upholding the legacy of its members by offering support and aid to individuals, communities, and organizations globally who strive to enhance the well-being of those in need.
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