Save the date: 21.01.2025, 2:00 PM
On January 23, 2025, ELATEC announced the opening of its new office in Dubai, operating under the name ELATEC Middle East Trading FZE. This strategic move is part of the company’s global expansion plan and will support its growing customer base and partners in the Middle East. Carsten Hoersch, the Managing Director, will lead the operations to provide innovative and secure access control solutions in the region.
“Our new presence in the GCC (Gulf Cooperation Council) demonstrates our commitment to strengthening relationships with regional partners and addressing market-specific needs. This move aligns seamlessly with our mission to provide secure, flexible, and future-ready solutions. The Dubai office is a vital addition to our global network and will act as a springboard for further growth in this dynamic region.”
ELATEC Group’s Expansion in the Middle East
CEO Gerhard Burits highlighted the significance of the company’s expansion in the Middle East:
The Middle East is a rapidly growing and innovative region, and the opening of ELATEC’s new office showcases the company’s dedication to providing cutting-edge identification technologies to empower customers in delivering advanced solutions to their markets.
Enhancing Collaboration for Localized Solutions
ELATEC Middle East Trading FZE is committed to building stronger partnerships with OEMs, system integrators, distributors, and other local stakeholders. By establishing a local presence, ELATEC can better understand and meet specific market needs while providing improved customer support and quicker response times.
“Establishing a local hub in the United Arab Emirates enables us to work hand-in-hand with our partners and customers, developing innovative solutions that add real value to their businesses. Our focus is on building trust, delivering top-tier support, and driving advancements in secure and seamless access technology tailored to the region’s unique requirements.”
Carsten Hoersch, Managing Director of ELATEC Middle East Trading FZE, discussed the new office’s future prospects.
About ELATEC
ELATEC is a global leader in user authentication and identification solutions. The company, along with its partners, develops innovative access systems, combining universal readers, advanced authentication software, and world-class service and support. ELATEC’s solutions cover a wide range of access management needs, from physical access control to digital access management, machine authentication, secure printing, EV charging, and more. With a portfolio of multi-technology readers that support over 60 transponder technologies, ELATEC collaborates with partners to design customized access solutions that enhance security, improve user convenience, and simplify management. Founded in 1988 and headquartered in Munich, Germany, ELATEC is represented at 19 locations worldwide. For more information, visit www.elatec.com.
Pochodzenie informacji: pap-mediaroom.pl
