Biznes i finanse

Built to shape tomorrow: The BMW Headquarters celebrates its 50th birthday. Spectacular performance by US vertical dancers BANDALOOP

The BMW Group Headquarters, with its suspended construction, is one of the most innovative engineering buildings of the post-war period. In the process, upper floors were first manufactured on the ground, then moved upwards hydraulically on the massive „tower shaft” made of reinforced concrete and completed in several segments. In August 1972, the BMW Group Headquarters was completed. Designed by Austrian architect Professor Karl Schwanzer, the administrative building has since become an icon with global appeal for Munich and the company. The innovative power of Schwanzer’s design stands for the BMW Group then as now, making the company headquarters a beacon of sustainable mobility for tomorrow. It is not only a symbol of economic success but also stands for international exchange, peace and interculturalism. Today, the „built communication” implemented by Schwanzer points the way to a new era of electrification, digitalization, and circularity. 

Further information: BMW PressClub

Picture is available at AP Images (http://www.apimages.com)

CONTACT:

Prof. Dr Thomas Girst
Head of BMW Group Cultural Engagement
telephone: +49 89 382 24753
e-mail: thomas.girst@bmwgroup.com 

Source: APA-OTS
 


Pochodzenie informacji: pap-mediaroom.pl

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