Nike, Inc. (NYSE: NKE) has unveiled a new range of products designed with insights from top athletes and created using computational design and advanced manufacturing. This marks the start of a multi-year innovation cycle, delivering faster and more efficient solutions for athletes this summer.
Powered by digital capabilities and cutting-edge technology, the new product line opens up a world of creative possibilities, including Nike’s first sculpted, visible Air Zoom unit in the new Pegasus Premium running shoe.
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Our innovative Air unit is expertly designed to connect the heel and forefoot, conforming to the natural shape of the foot and providing a unique, springy sensation. When combined with ZoomX and ReactX foam, this cushioning system offers increased energy return for runners of all levels.
This summer, Nike athletes will be equipped with the latest Air cushioning platform, which has been optimized using computational design and athlete data from the Nike Sport Research Lab. This revolutionary technology will power the footwear worn on the track, court, and pitch, helping athletes of all levels break barriers.
“For more than 50 years we’ve listened to and over-delivered for our athletes with the best of Nike innovation. We always push the boundaries of what’s possible and take risks to help create the future of sport together,” said John Hoke, Nike’s Chief Innovation Officer. “This summer, the difference maker is the massive energy return that Nike Air delivers to athletes. Taking what we learned from our super-shoe technology, we’re introducing new Nike Air Zoom shapes and sensations across all sports.”
This summer, Nike will be launching the highly anticipated Nike Blueprint Pack, featuring the latest in Air innovation. The pack will include footwear for various sports such as track and road racing, basketball, football, skate, breakdancing, and lifestyle. The colorway of blue, white, and orange pays homage to Nike’s co-founder, Bill Bowerman, and his dedication to enhancing athlete performance.
Nike has unveiled its 2024 federation kits, which have been developed using the most advanced data-driven technology and are visually unified like never before. These kits, worn by world-class athletes such as Dina Asher-Smith, Shelly-Ann Fraser-Pryce, Eliud Kipchoge, and Sha’Carri Richardson, were created based on 4D motion-capture data and tailored for each competition with pixel-level precision. The designs draw inspiration from the unique identities and diverse communities of each country and sport.
Nike recently unveiled A.I.R. – Athlete Imagined Revolution, a collaborative project between elite athletes and Nike designers. Using cutting-edge design tools, Nike has created radical concepts that represent the future of Air. This project offers a glimpse into the future of athlete co-creation and showcases the limitless potential of Nike Air.
“There are now no limits to what we can create with Nike Air,” said Hoke. “We’re obsessing new technologies like AI engines and rapid prototyping to continue exploring the unlimited possibilities. Now we can create Nike products with unprecedented fidelity, velocity and impact.”
New products fueled by insights from the world’s leading athletes, brought to life by computational design and advanced manufacturing.
NIKE, Inc. (NYSE: NKE) announced a new line-up of products that will bring a multi-year innovation cycle to life, delivering better, faster, and more efficient solutions for athletes. The new Nike Pegasus Premium running shoe features the company’s first sculpted, visible Air Zoom unit, showcasing the full power of digital capabilities and cutting-edge technology.
“We’re thrilled to celebrate another summer of sport with our incredible athletes and the product innovations that will help propel them to achieve their dreams,” said Heidi O’Neill, President, Consumer, Product and Brand, NIKE, Inc. “What you’ll see this year on the pitch, court, road or track signals a new, exciting multi-year cycle of innovation for us. And this summer is just a hint of the game-changing innovations coming across our entire portfolio that will take us into new markets and market share opportunities.”
About NIKE, Inc.
NIKE, Inc. is a global leader in designing, marketing, and distributing authentic athletic footwear, apparel, equipment, and accessories for a wide range of sports and fitness activities. As a wholly owned subsidiary brand, Converse also offers athletic lifestyle footwear, apparel, and accessories. For more information, visit NIKE, Inc.’s investor relations website at http://investors.nike.com or http://news.nike.com and follow @NIKE for updates.
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